Winnie's Vintage & Thrift Online Resale Brand & Marketplace Management
Winnie’s Vintage & Thrift is my independent resale brand based in Buffalo, NY, specializing in sustainable fashion and vintage apparel. With a background in fashion retail and a passion for thrifting, I developed the brand identity and expanded the business across multiple online marketplaces.
My goal is to give each piece I discover a second chance and inspire mindful, stylish reuse.
Results & Highlights
- Increased monthly sales through optimized listings and consistent branding
- Designed and managed all brand visuals, including logo, color palette, and product photography
- Managed and optimized 300+ active listings across Depop, Poshmark, and eBay
- Created SEO-friendly titles and descriptions to improve search visibility and conversion
- Built a community of repeat buyers who value sustainability and quality
⭐ Customer Love
“Great merchandise and transaction. Very fast shipping. Item as described and care in packaging. 5⭐️’s!”
“Outstanding product, price and shipping!!!!!!! I highly recommend this seller!!!!!!!!!!!!!!!”
(Feedback sourced from verified marketplace buyers)
Tools and Platforms Used
-
Depop, Poshmark, eBay
-
Canva (branding & design)
-
Google Sheets (inventory tracking & performance)
-
Instagram (brand marketing & engagement)
